Dr. Wonkyung KIM Like:
Assistant Professor
Biography

Wonkyung Kim currently teaches courses in Advertising and Society, Communication Research, and Language Media and Culture. She joined UIC in September 2018. Before joining UIC, she taught several courses at Michigan State University. Her research is geared toward consumer behavior on social media, such as consumers’ responses to electronic word-of-mouth (eWOM). Her research focuses on understanding the effects of message attributes and message recipient personality traits on consumer engagement across various social media platforms. Her work has appeared in journals such as Cyberpsychology, Behavior, and Social Networking, Journal of Interactive Advertising, Communication Studies, Media Psychology, and American Behavioral Scientist. She has presented her work at numerous conferences including the American Academy of Advertising, International Communication Association, and Association for Education in Journalism, and Mass Communication. A traveler at heart, she is always dreaming about her next destination.