Dr. Richard XU Like:
Assistant Professor
Programme Director of PRA
Biography
Since September 2016 when Dr. Xu joined PRA, he has taught over 12 major courses of PRA including Advertising Copywriting, Public Relations Writing, Consumer Behavior, Public Relations and Advertising Strategic Campaigns, and so forth. His research interests are focused on the areas of advertising and society, creative industries and international branding.

As Programme Director, he is committed to ensuring a good learning experience for students and a good teaching and research environment for faculty members.