Dr. Renata WOJTCZAK Like:
Assistant Professor
Biography

Dr. Renata Wojtczak joined the Division of Human and Social Sciences in 2014. Her fields of expertise cover visual communication in areas of marketing, advertising, branding, and persuasion. She is interested in researching various forms of presentational symbolism, their meanings and interpretations at cultural, group, and interpersonal levels. Dr. Wojtczak received her PhD degree in Communication from Hong Kong Baptist University in 2014.Before pursuing her academic career, she worked as a marketing manager and graphic designer for various international lifestyle, tennis, ski, snowboarding and skateboarding brands, e.g., HEAD,  Etnies, Es, Emerica, Element, 32, Vonzipper. Dr. Wojtczak possess both solid industrial and academic experiences in marketing, advertising and communication.