Dr. Chally LIM Like:
Assistant Professor
Programme Director of MACOMM
Biography

Dr. Chally Lim obtained her Bachelor of Communication (Hons) with First Class Honour and PhD in Communication from Malaysia.Prior to joining UIC, Dr Lim was the Head of Department of Mass Communication and taught various courses related to Communication and Corporate Communication in a private university in Malaysia. She has presented a number of research papers at various international conferences and has been invited to Center for Asia-Pacific Area Studies (CAPAS), Academia Sinica, Taiwan as presenter in 2015. Before pursuing her academic career, she worked at one of the largest media agencies, Mindshare, for media planning.Her research interests include Ethnography, Communication, Organization Space, Malaysian Chinese, Identity Studies and Non-Western Perspectives.